Sunday, 19 January 2014

On: Louboutins

Louboutin’s branding has been, a bit controversial in recent years. In his interview with the fashion buying website, net-a-porter.com, Louboutin stated that he was an artisan destined to please others. For him, the end goal in life is to make ugly feet “beautiful”, despite all the evident health risks associated with wearing high heeled shoes. Notably, the infamous Yves St Laurent versus Christian Louboutin lawsuit begs a couple of interesting questions. Both shoes in question sported red soles, but YSL’s monochrome shoes and soles came in an array of colours. One, can colour be trade marked? And two, if the “copy cat” shoe has it’s own distinct design and colour palette, can it still be considered a copy? One has to wonder where Louboutin’s morals stand if they attack other company’s for copyright infringement on seemingly unremarkable shoes. Furthermore, Louboutin doesn’t seem to not care about or understand the lengths that people got to so that they can wear his shoes. In interviews, Louboutin has referred to how burlesque dancers seem unaffected by their sky-high heels, as if the “pain is fashion” maxim is a non-issue. It is impossible to ignore the pain and discomfort associated with wearing high heels, so why does Louboutin choose to turn a blind eye to the issue? Perhaps, he simply cannot admit that his shoes are unwearable and detrimental to even the most beautiful feet.

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